The 10 hook types that actually work in short form
Published on: 08/09/2026
Ten hook types work in short form, and each comes in one of eight forms. Here is every trigger, the parts you build it from, and the forms that fit each one.
Selling Courses

Ten hook types work in short form, and each comes in one of eight forms. Here is every trigger, the parts you build it from, and the forms that fit each one.

Six ways to get traffic to a course: content, manual outreach, referrals, affiliates, paid ads and SEO. Start with the first two, because ads are built on them.